Why Hemp

We believe hemp is the future of sustainable textiles and we are proud to work with this extraordinary plant. It’s a blueprint for how we treat the earth and the generations to come.

It’s strong, regenerative, biodegradable, beautiful, and remarkably efficient.

This is why we chose hemp. 

A Regenerative Force in Agriculture

Hemp is one of the most sustainable crops on Earth. It thrives without pesticides, herbicides, or artificial fertilizers. It needs far less water than cotton, and it grows fast - often within 3 to 4 months.

But the impact goes deeper:

• Carbon Sequestration: Hemp captures more CO₂ per hectare than most commercial crops - up to 1.63 metric tons per acre  1,5,6,8,9,1,0,11.. Making it a powerful climate solution.
• Soil Health: Its deep roots stabilize the ground, prevent erosion, and even draw out heavy metals and toxins through phytoremediation.  1,2,3,5,7.
• Water Efficiency: Hemp requires up to 75% less water than cotton and often relies entirely on rainfall. 6,8,9,1,0,11.
• No Harmful Chemicals: Hemp naturally resists pests and diseases, requiring little to no pesticides or herbicides. All our hemp is fully pesticide and herbicide free. 1,4,5,1,1.

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Hemp and Soil Remediation: Healing from the Roots

Hemp does more than grow on challenging land, it helps clean and restore it. Through a natural process called phytoremediation, hemp plants can absorb and neutralize harmful substances in the soil, including heavy metals like cadmium, lead, copper, and chromium.

This makes hemp a powerful tool for environmental recovery:

• Heavy Metal Absorption: Hemp demonstrates a remarkable capacity to absorb and accumulate heavy metals such as cadmium, lead, copper, nickel, zinc, and chromium from contaminated soils 125678. Its deep root system and high biomass production enable it to extract significant quantities of contaminants, making it a valuable solution for environmental cleanup 256.
• Improved Soil Structure: Hemp’s dense root network reduces erosion, aerates the ground, and helps maintain healthy moisture levels.

The Chernobyl Case 

After the Chernobyl disaster in 1986, the land surrounding the nuclear site was left devastated. For years, this soil was considered beyond saving.

In 1998, scientists and environmentalists began planting industrial hemp in the Chernobyl exclusion zone. What followed was a quiet revolution in ecological recovery. With deep roots and high biomass, hemp began drawing out heavy metals and radioactive particles from the soil.  Similar remediation projects have been conducted in Italy, where hemp was used to leach dioxins and other industrial pollutants from farmland 6.

This real-world success isn’t just a historical footnote. It’s a glimpse of what’s possible when we choose materials that work with the earth, even in its most damaged states.

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Metal

Uptake Location

Max Concentration (mg/kg)

Source

Cadmium

Root, leaf, flower

Up to 1362 (root)

6

Lead

Root, leaf

High (varies by study)

26

Zinc

Root, flower

Up to 5029.8 (root)

67

Copper

Root, flower

Up to 1530 (root)

6

Nickel

Root, leaf

Up to 321.8 (root)

6

Chromium

Root

Up to 100

6

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Supporting Rural Communities and Livelihoods

Far from industrial farms or monoculture plantations, our hemp is grown in the mountain villages of Uttarakhand, India. On land that was once abandoned, now brought back to life.

Working with the Hemp Foundation, we support a polycultural, organic farming system that grows hemp alongside food crops. No irrigation. No synthetic chemicals. Just rainwater, biodiversity, and deep-rooted traditional knowledge.

This model not only restores soil and safeguards food security — it changes lives. It brings stable income to communities, it strengthens rural economies, reverses the tide of forced urban migration, and creates space for women to step into roles as farmers, producers, and leaders.

Strength That Doesn’t Cost the Earth

Hemp has been prized for millennia for its exceptional strength and durability. It’s been used in sails, rope, uniforms, and more, for a very good reason:

• Tensile strength: Hemp fibers have a tensile strength that ranges from 273 MPa to as high as 715 MPa, depending on the variety and conditions, with some exceptional samples exceeding 1000 MPa6. For comparison, high-quality steel has a tensile strength in a similar range, and hemp’s average values are substantially higher (up to 8x) than most other natural fibers 7.
• Consistency: Hemp delivers reliably high tensile strength across a wide range of growing conditions and cultivars, making it less variable than many other fibers69.
• Durability and Versatility: Hemp fibers retain strength even when processed into yarns and fabrics, and they are more resistant to wear, rot, and UV degradation compared to most plant fibers 9.

Naturally Premium

Our flags are worthy of the message they carry. For us, sustainability doesn’t mean compromise - it means excellence. Hemp isn’t just the responsible choice. It’s the premium one.

Hemp offers the ideal canvas for pigment inks. Unlike polyester, it absorbs color with a richness and depth that gives every design a lasting vibrancy - no gloss, no glare, just true tones that hold up over time.

As it weathers, a hemp flag develops its own character. The frayed edges don’t signal wear — they tell a story. And there’s something different in the way a hemp flag moves. It catches the wind more slowly than polyester, with a weight and flow that feels almost regal. When raised, it doesn’t flap. It speaks.

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Our promise for the future

We began our journey with a 60% hemp / 40% organic cotton blend. This allowed us to launch a plastic-free product at an accessible price point, supporting our mission of awareness and adoption.

As we grow, we’re transitioning to 100% hemp textiles - bringing us even closer to a truly regenerative future.

Our current blends remain fully natural, responsibly sourced, and aligned with our values. You’ll always find them labeled as “Natural Blend: Hemp & Organic Cotton” on our site, with full transparency.

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Sources 

1. McPartland, J. M., & McKernan, K. J. (2022). Potential of Industrial Hemp for Phytoremediation of Heavy Metals. Frontiers in Plant Science. https://pmc.ncbi.nlm.nih.gov/articles/PMC8912475/
2. Sensi Seeds. (2020, April 30). Hemp and the Decontamination of Radioactive Soil. https://sensiseeds.com/en/blog/hemp-decontamination-radioactive-soil/
3. Liu, X., et al. (2024). Industrial hemp (Cannabis sativa L.) can utilize and remediate soil contaminated with heavy metals. Science of the Total Environment. https://pubmed.ncbi.nlm.nih.gov/38692366
4. Doane, S. (2017, March 17). Farmers in Italy fight soil contamination with cannabis. CBS News. https://www.cbsnews.com/news/cannabis-plant-soil-decontamination-italy-vincenzo-fornaro/
5. Khan, Z., et al. (2020). The Role of Spirulina (Arthrospira) in the Mitigation of Heavy-Metal Toxicity: A Review. Journal of Environmental Science and Health, Part C. https://pubmed.ncbi.nlm.nih.gov/32749124/
6. Exploring the Potential of Industrial Hemp in Phytoremediation of Heavy Metals. (n.d.). Natural Resources for Human Health. https://www.nrfhh.com/Exploring-the-Potential-of-Industrial-Hemp-in-Phytoremediation-of-Heavy-Metals,176819,0,2.html
7. Lampoon Magazine. (2024, October 18). Hemp and Phytodepuration: a topic for discussion. https://lampoonmagazine.com/article/2024/10/18/hemp-phytodepuration-absorb-contaminants-discussion-roots-leaves-stem-chernobyl-apulia/
8. Sharma, P., et al. (2022). Phytoremediation: A Novel Approach of Bast Fiber Plants (Hemp, Kenaf, Jute, and Flax) for the Remediation of Heavy Metals in Contaminated Soils. Frontiers in Plant Science. https://pmc.ncbi.nlm.nih.gov/articles/PMC9864374/

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Sources on hemp strenght

1. Berzins, R. (2014). Evaluation of hemp straw and fibre strength. In Engineering for Rural Development: Proceedings of the 13th International Scientific Conference (pp. 201–206). Latvia University of Agriculture. https://www.iitf.lbtu.lv/conference/proceedings2014/Papers/34_Berzins_R.pdf
2. Grayano. (n.d.). How strong is hemp? – Grayano. https://grayano.com/blogs/blog/how-much-strong-is-hemp
3. Liu, X., et al. (2024). The physicochemical properties of hemp fibers and their potential applications in the textile industry. Bioscience Publishing. https://bioscipublisher.com/index.php/be/article/html/3951/
4. Ecofrico. (2024, December 7). Hemp vs. Other Materials: A Durability Showdown. https://www.ecofrico.com/blogs/news/hemp-vs-other-materials
5. Bourmaud, A., et al. (2018). Mechanical behaviour of hemp fibre composites in relation to their biochemical composition and structural morphology. In ECCM 2018 - 18th European Conference on Composite Materials, Proceedings (pp. 1–8). University of Patras. https://research.wur.nl/en/publications/mechanical-behaviour-of-hemp-fibre-composites-in-relation-to-thei
6. Blily. (2025, April 16). Natural Hemp fabrics: The Eco-Friendly Sustainable Textile. https://blily.in/natural-hemp-fabrics-the-eco-friendly-sustainable-textile/
7. Natural Fiber Group, Hemp fibre for high quality textile. https://www.fibre2fashion.com/industry-article/8701/hemp-fibre-for-high-quality-textile 

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